At Pineapple Insurance Services, we support businesses in building meaningful employee benefits that truly matter. Group life assurance is one of the most valued workplace perks—providing financial security for your employees’ families in the event of a death. It’s simple to arrange, tax-efficient, and a powerful way to show your commitment to employee wellbeing.
What is Group Life Assurance?
Group life assurance—also known as group life insurance or death in service —is a policy arranged by an employer to provide life cover for a group of employees. If a staff member sadly passes away while employed, the policy pays a tax-free lump sum to their nominated beneficiaries or estate. This gives peace of mind to your team, knowing their loved ones will be financially supported.
Group life schemes offer payouts based on either:
• A fixed sum (e.g. £100,000), or
• A multiple of salary (e.g. 2x or 4x annual pay).
This payout is usually made through a discretionary trust, ensuring flexible distribution and efficient handling. Payments are tax-free and delivered promptly to help support families during difficult times. The employer owns and funds the policy, and employees are typically enrolled automatically—no lengthy applications or medical exams required.
Why Offer Group Life Cover?
Adding group life insurance to your employee benefits package helps attract and retain top talent while demonstrating you value your team’s wellbeing.
Key Benefits Include:
✔ Financial peace of mind for employees and their families
✔ Fast, tax-free lump sum payout in the event of death
✔ Hassle-free setup and administration
✔ Flexible scheme design—cover all staff or select groups
✔ Classed as a business expense, reducing corporation tax
✔ Often no medical underwriting required
Group life assurance can uplift morale and reinforce your company’s reputation as a caring employer.
How Are Payments Made?
In the event of an employee’s death, a lump sum is paid to the employee’s estate or chosen beneficiary, typically via a discretionary trust. This method ensures the payout is made quickly and outside the estate, avoiding delays from probate and reducing inheritance tax exposure.
Do Employees Need to Provide Medical Information?
At Pineapple Insurance Services, we make it easy to provide life cover that’s compliant, efficient, and meaningful. We tailor group life assurance schemes to your business, ensuring they’re simple to manage and align with your goals.
With us, you get:
✔ Free expert advice from a dedicated advisor
✔ Clear, jargon-free communication
✔ Fully managed onboarding and scheme administration
✔ Ongoing scheme reviews and support
We work exclusively with trusted, FCA-authorised providers—so you can rest assured you’re offering reliable protection backed by top-tier insurers.
Flexible and Scalable Protection
Whether you’re a small business or a large organisation, our group life insurance policies are designed to grow with you. We’ll ensure your scheme:
• Fits your budget
• Scales as your business expands
• Aligns with your overall benefits strategy
Start Your Group Life Assurance Scheme Today
Ready to offer a meaningful benefit that shows your team they matter? Group life assurance is one of the most tax-efficient and impactful ways to support your employees and their families.
Contact Pineapple Insurance Services today for a free consultation and tailored quote. We’ll help you set up the right protection—clearly, quickly, and cost-effectively.
