Relevant Life Insurance Bournemouth – A Smart Protection

For many business owners, directors, and high earners, protecting family and dependents through life cover is essential. But traditional group life schemes are not always suitable, especially for smaller businesses, sole directors, or companies with only a few employees. This is where a relevant life plan can provide a flexible and tax-efficient solution.
At Pineapple Insurance Services, we specialise in helping companies and individuals set up relevant life insurance that provides the right protection while maximising the available tax benefits.

Why Choose Pineapple Insurance Services?

At Pineapple Insurance Services, we specialise in tailoring business protection solutions for UK companies. We work closely with top UK insurers to ensure you receive comprehensive cover that fits your company’s structure and goals. Our experienced advisors will help you:

Understand the different shareholder protection options

Calculate appropriate levels of cover

Set up cross-option agreements

Arrange tax-efficient policies

Review and adjust your protection as your company grows

A relevant life plan is a type of life insurance arranged by a business on behalf of an employee, usually a director or key member of staff. If the individual passes away while employed, the policy pays a tax free lump sum to their family or nominated beneficiaries.
Unlike some traditional group schemes, relevant life policies are set up under a discretionary trust, which ensures the money goes directly to the chosen beneficiaries. This arrangement usually avoids inheritance tax, keeping the benefit outside of the employee’s estate.

The Benefits of Shareholder Protection

• Control remains within the business
• Prevents unwanted third-party involvement
• Provides financial certainty
• Strengthens investor confidence
• Shows forward planning and responsibility

Shareholder protection doesn’t just protect shareholders – it protects the entire company and its long-term goals. It’s a smart move for any business that values structure, continuity, and fairness.

Let Pineapple Bring You Peace of Mind

Private healthcare isn’t just for individuals.

We support local businesses and SMEs across Bournemouth with health insurance and employee wellbeing solutions.
Our business healthcare services include:

• Private Medical Insurance for staff

• Health Cash Plans that cover routine treatments like dental and optical care

• Access to virtual GPs, mental health helplines, and more

• Group plans that are flexible, scalable, and cost-effective

Offering these benefits helps boost employee morale, reduce absenteeism, and attract top talent in today’s competitive job market.

It shows your commitment to employee wellbeing, creates a healthier and more productive workplace, and positions your company as a forward-thinking, caring employer that people want to work for and stay with.

Relevant life cover is particularly suitable for:
• Limited companies – offering protection for directors and employees without needing a full group life scheme.
• Sole traders – not for themselves, but for employees they may want to cover.
• High earners – those who may be close to or already affected by lifetime pensions limits.
• Small business owners – who want to provide valuable protection benefits without the cost or complexity of a wider group policy.

Benefits of Relevant Life Insurance

There are many benefits of relevant life cover for both the employer and the employee:
For Employers
• Tax deductible: Premiums are treated as a legitimate business expense, reducing your corporation tax bill.
• No benefit in kind: Premiums are not classed as a taxable perk, so there’s no additional National Insurance or income tax to pay.
• Flexible and affordable: Unlike a group scheme, you can cover one person or a small number of staff.
For Employees
• Tax free lump sum paid to their family if they pass away.
• Protection also applies if diagnosed with a terminal illness while employed.
• Provides peace of mind without affecting personal tax allowances.
• Keeps payouts outside of the estate thanks to a discretionary trust, minimising inheritance tax exposure.

Tax Benefits of a Relevant Life Plan

One of the main attractions of relevant life insurance is the tax benefits:
• Premiums are usually tax deductible against profits as a business expense.
• They do not count as a benefit in kind, so neither the employer nor employee pays extra tax or National Insurance.
• The payout is normally free from both corporation tax and inheritance tax, thanks to the discretionary trust.
This makes relevant life cover especially appealing for directors of small businesses who want protection without increasing their personal tax burden.

Relevant Life Insurance vs Death in Service Benefit

Many larger companies offer a death in service benefit as part of their group scheme. This provides employees with a multiple of their salary if they pass away while employed.

However, smaller businesses often cannot access group schemes, or it may not make financial sense. In these cases, a relevant life plan provides similar protection on an individual basis, with the added advantage of strong tax benefits.

Why Work with Pineapple Insurance Services?

We’re a friendly, expert team that believes in doing things properly. You’ll also have peace of mind knowing we only work with providers who are authorised and regulated by the Financial Conduct Authority, like Legal & General.

When you work with Pineapple, you’re choosing:

Support

A single point of contact who knows your business

Expertise

Clear, practical advice with no jargon

Team Tailored

Full scheme management from launch to renewal

Clear Clarity

Tailored guidance for integrating multiple benefits

Flexibility

Support that goes far beyond a quote

The amount of cover available depends on several factors, including salary, dividends, and benefits in kind. Insurers typically offer multiples of salary (for example, 10–25 times remuneration).
Because each policy is tailored, it’s important to work with a financial adviser who understands both the protection market and the tax implications. At Pineapple Insurance Services, we’ll help you calculate the right level of cover for your needs.

Why Use a Discretionary Trust?

All relevant life plans must be written into a discretionary trust. This ensures:

• The payout goes directly to the nominated beneficiaries.
• It doesn’t form part of the employee’s estate, avoiding inheritance tax.
• There is greater control and flexibility over how the funds are distributed.

This trust element is one of the key differences between relevant life and standard personal life insurance policies.

When Relevant Life Is a Good Fit

Relevant life cover is especially useful for:

• Directors of small businesses who want life cover funded by their company.

• Employers who want to reward key staff with valuable protection.

• High earners concerned about exceeding lifetime pensions allowances.

• Businesses not large enough to justify a group scheme but still wanting employee benefits.

It can also sit neatly alongside other policies such as income protection or critical illness insurance to create a comprehensive package of protection benefits.

Why Choose Pineapple Insurance Services?

At Pineapple Insurance Services, we are experts in business protection. As an independent broker, we work with leading insurers to secure the right policy for your circumstances.

• We make relevant life policies simple to understand.
• We explain the tax advantages clearly.
• We ensure the amount of cover is appropriate for your situation.
• We manage the setup of the discretionary trust to keep everything compliant.
• We’re fully authorised and regulated by the Financial Conduct Authority.

Most importantly, we provide ongoing support, ensuring your policy remains suitable as your circumstances change.

Get Started with Relevant Life Insurance

If you’re a company director, small business owner, or high earner looking for tax-efficient life cover, a relevant life plan could be the ideal solution. It combines the security of a tax free lump sum with the reassurance of strong tax benefits, all funded through your business. Contact Pineapple Insurance Services today to find out more about how relevant life cover can work for you. Our expert team will guide you through the options, explain the process, and help you put the right protection in place for your future and your family’s peace of mind.
“Our goal is to help you make informed decisions and protect the people and assets you value most.”
Logo of Pineapple Insurance Services - Providing tailored insurance solutions for businesses and employees.

At Pineapple Insurance, we craft tailored insurance solutions for businesses and individuals.

Our partnerships with leading insurers allow us to offer options that align with your values, backed by expert advice and exceptional service. We ensure all clients receive the most suitable plans from trusted providers within budget. 

CLIENTS AND TESTIMONIALS

“Engaging with Pineapple marked a turning point in our approach to insurance. Rather than just selling us a policy, they guided us towards more efficient employee benefits, resulting in better coverage and notable cost savings.”

“Discussing healthcare benefits with Pineapple Insurance is always a positive experience. Their team combines expert knowledge with a personable approach, creating effective and budget-conscious solutions.”

“Pineapple Insurance’s prowess in SME healthcare is unmatched. Their in-depth analysis of policies and market trends has empowered us to make informed decisions, securing robust employee protection while mindful of our financial limits.”
“It’s rare to find a service like Pineapple Insurance, where genuine care and expertise come together. Their commitment and knowledge in the field of SME healthcare have significantly benefited our employees.”
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